Recognised among the 100 Most Influential Women in Finance, Nuala Walsh is a leading authority on decision science from Wall Street to Wembley.

 

A non-executive director in business, sport and human rights; adjunct professor; behavioural scientist; and Founder CEO at MindEquity, she advises brands such as  ASICS,  UBER,  BBC, Aer Lingus, and Handelsbank on strategy, reputation management, and culture change. 

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A former FTSE 100 Chief Marketing Officer with over 30 years in investments at BlackRock, Merrill Lynch and Standard Life Aberdeen, she has globalised multiple brands. At PA Consulting, she spent a year in Africa on a transformation project for the World Bank.

 

Adjunct Professor at Trinity College Dublin's elite School of Medicine, she teaches behavioural science; and is a Fellow at the London School of Economics. 

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Advisory appointments include Non-Executive Director at the British & Irish Lions, and Basketball Ireland; Chair of the Innocence Project London; Founding Director of the Global Association of Behavioral Scientists; and President of the Harvard Club of Ireland. She is Advisor at World Athletics, Council Member at The Football Association and a former Vice-Chair of UN Women (UK).​

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Her work has been seen by millions. A TEDx speaker, she regularly publishes in Forbes, Inc., Psychology Today, Harvard Business Review and Management Today,

 

Her insights has been featured by the Financial Times,  CNBC, the Economist, Telegraph, Yahoo Finance, CEO World, BBC, Virgin One, and Fox Business.  A keynote speaker, she speaks at institutions such as Goldman Sachs, HSBC, BBC, SSE, and the EBRD. 

 

Her award-winning debut "TUNE IN: How to Make Smarter Decisions In A Noisy World" draws lessons from Presidents, astronauts, CEOs, Olympians, FBI investigators and Death Row exonerees. Translated into 7 languages, TUNE IN has won awards for business leadership, smart thinking and self-help including the Business Book Award 2025; the International Book Award 2024, Independent Press Award 2025, the American Writing Award 2024 and PenCraft Literary Excellence Award, Fall 2024.  

 

A guest lecturer in INSEAD, University of Greenwich and Harvard Kennedy School, she holds two first-class Masters, a BA in Philosophy, and has trained in forensic psychology.