Nuala Walsh is a leading authority on decision science from Wall Street to Wembley.  

 

A non-executive director in business, sport and human rights; adjunct professor; behavioural scientist; and Founder CEO at MindEquity, she advises on strategy, reputation, and culture change. 

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A former FTSE 100 Chief Marketing Officer with 30 years in investments at BlackRock, Merrill Lynch and Standard Life Aberdeen, she has been recognised among the 100 Most Influential Women in Finance. At PA Consulting, she spent a year in Africa for the World Bank.

 

Adjunct Professor at Trinity College Dublin's School of Medicine, she now teaches behavioural science; and is a Fellow at the London School of Economics. 

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Advisory appointments include Non-Executive Director at British & Irish Lions, and Basketball Ireland; Chair of Innocence Project London; Founding Director of the Global Association of Behavioral Scientists; and President of Harvard Club of Ireland. 

 

She is Advisor at World Athletics, CISI, Council Member at The Football Association, and former Vice-Chair, UN Women (UK).​

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A TEDx and keynote speaker, her insights have been viewed by millions. She publishes in mainstream media alongside Forbes, Inc., Psychology Today, Harvard Business Review, and Management Today.  Her insights have been featured by the FT,  CNBC, the BBC, and Fox Business.  

 

Her debut "TUNE IN: How to Make Smarter Decisions In A Noisy World" has been translated into 7 languages, winning the Business Book Award 2025; International Book Award 2024, Independent Press Award 2025, and American Writing Award 2024.

 

She holds two first-class Masters, a BA in Philosophy, and has trained in forensic psychology.